Knox Brew Hub

If you know anything about Knoxville beer and breweries then you probably know Zack Roskop. Zack started Knox Brew Tours and was president of the Knoxville Area Brewers Association despite not being an owner or employee of a brewery. During the early days of the pandemic, he found a deal on a storefront in downtown Knoxville. Here he opened Knox Brew Hub, a place where he would focus on promoting Knoxville and Tennessee breweries and use as a hub for the Knox Brew Tours.

Scope

Branding

Illustration

Brand Assets

primary logo
icon giftcard
glasses loveyoumeanit
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alt primary state route
address

Brand Assets

The Hub is a bar but it's also a place to learn about beer and especially the local brewery scene. Environmental graphics were made for the interior walls that support this mission. A large, custom map of downtown Knoxville was made then painted into place and supplemented with vinyl labels. The map is a canvas where brewery logos can be placed and removed as breweries open or close. Another Environmental piece is the chemistry of beer, showing the primary ingredients in the brewing process. This illustration uses solid lines and simple shapes to depict each ingredient and the final result.


Zack lives by his motto, "Love you, mean it." He brings this outlook to the Hub by partnering with communities that he believes in. For Knoxville Pride events, I used this slogan and colorful circles . For the Small Breed Animal Rescue organization they host adoption and information events. For these events I created a pattern that was printed on fabric and turned into doggie bandanas for the "Knox Brew Pups."

bandana pattern tucker
beer chemistry
dark track 123 taps

Knox Brew Tours

With the opening of Knox Brew Hub, Zack wanted to update his brewery touring business using the same style we had established for the Hub. For Knox Brew Tours we used their original brand colors of red, blue, and green and adjusted them to fit the new identity. Along with the branding guide, I also made some illustrations that could be used for merch and advertising.

knox brew tours primary
kbt icon flat bus
3d bus kbt alt primary plate