Brand Assets
The Hub is a bar but it's also a place to learn about beer and especially the local brewery scene. Environmental graphics were made for the interior walls that support this mission. A large, custom map of downtown Knoxville was made then painted into place and supplemented with vinyl labels. The map is a canvas where brewery logos can be placed and removed as breweries open or close. Another Environmental piece is the chemistry of beer, showing the primary ingredients in the brewing process. This illustration uses solid lines and simple shapes to depict each ingredient and the final result.
Zack lives by his motto, "Love you, mean it." He brings this outlook to the Hub by partnering with communities that he believes in. For Knoxville Pride events, I used this slogan and colorful circles . For the Small Breed Animal Rescue organization they host adoption and information events. For these events I created a pattern that was printed on fabric and turned into doggie bandanas for the "Knox Brew Pups."
