South Knoxville is a destination for mountain bikers with miles of trail for all levels of rider. The folks at The Drop Inn saw an opportunity to build a hub for bikers with trails, activities, and camping. I was approached to brand The Drop Inn as they prepared to start the massive build-out. They wanted the brand to be modern and clean, taking influence from some of their favorite bike and outdoor brands.
Along with the core brand, The Drop Inn wanted to integrate the graphics into merchandise and promotional materials. I created multiple shirt designs, a canopy and table cloth for event presence, and a collaborative bandana for the annual Appalachian Mountain Biking Club Fall Fest.
